WXXI Public Media

WXXI Public Media is the public media organization serving Rochester, New York, and the surrounding Finger Lakes region. It is licensed to the WXXI Public Broadcasting Council, a community nonprofit that began in 1958 as the Rochester Area Educational Television Association and took its current name in 1989. WXXI-TV signed on as Rochester's first noncommercial educational television station on September 6, 1966, and the organization is based at the WXXI Public Broadcasting Center on State Street in Rochester.

On television, WXXI-TV is a PBS member station, with the multicast channels WXXI World, WXXI Create and WXXI PBS KIDS, and WXXI programs City 12 for city residents with the City of Rochester. On radio, WXXI News (WXXI-AM 1370 and WXXI-FM 105.9) is an NPR member station specializing in news and public affairs, WXXI Classical (WXXO-FM 91.5) broadcasts classical music all day, and WXXY-FM 90.3 serves Houghton. Through partnerships, WXXI also runs The Route with the University of Rochester on WRUR-FM 88.5 and with Hobart and William Smith Colleges on WITH-FM 90.1 in Ithaca, and WEOS-FM 89.5 in Geneva.

Beyond broadcasting, WXXI owns The Little Theatre, Rochester's cultural center for American independent, international and classic film, music and visual arts, which became a WXXI subsidiary in 2012, and CITY Magazine, the monthly arts and culture magazine WXXI acquired in 2019 through RAMP, its for-profit subsidiary. WXXI Education provides programming, resources, training and events for educators, families and students, and WXXI Production Services offers video and audio production to outside clients. The organization describes its current direction as a WXXI Studios strategy bringing together journalism, arts and culture, independent film, music, education, live experiences and community storytelling across these brands.

WXXI posts openings for all of its brands on one careers site. Recent openings have been in fundraising and development, including major gifts and development operations, alongside concession and cafe staff at The Little Theatre. Its student internships have covered news, classical music, accounting and IT, with opportunities in digital content creation, marketing, broadcast and business administration.