Marketing Supervisor

Classification: Regular/Full-Time/Exempt

Department: Marketing

Reports To: Director of Marketing & Membership

Starting Range: $73,000 - $80,000

Schedule: A flexible schedule may be available based on role and department’s needs after 90 days of training.

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Summary

Supervises the Marketing team by providing leadership and support while overseeing strategic marketing initiatives. Coordinates marketing plans, manages projects and priorities, and collaborates across the organization to strengthen brand awareness and achieve organizational goals. Our ideal team player builds strong relationships, takes initiative, and embraces accountability.

If you value public television, consider joining our PBS KVIE team, whose mission is to inspire you to explore the world and connect with your community through the integrity of public media.

Ideal Team Player

PBS KVIE's Ideal Team Player:

• supports our mission to inspire viewers to explore the world and connect with our community through the integrity of public media.
• celebrates inclusion, community, and diverse perspectives.
• values a culture of team spirit and collaboration.
• embraces innovation and creativity.
• strives to do more and be more.

Essential Functions

• Oversees the marketing team by offering support, training, and guidance.
• Coordinates marketing workflow and priorities.
• Develops and executes integrated marketing campaigns that support organizational priorities.
• Develops campaign plans, messaging, audience segmentation, channel strategies, and success metrics in collaboration with the Director of Marketing & Membership.
• Supports the Marketing Coordinators’ efforts with social media marketing, the monthly print magazine, on-air promotion, and more.
• Leads the development of on-air and streaming promotions by identifying opportunities, writing scripts, coordinating production, and ensuring timely delivery of assets.
• Serves as primary editor and oversees the creation of written, visual, and video marketing content and promotional assets, ensuring consistency with the PBS KVIE brand.
• Oversees the creation of various email newsletters; assists other departments with email marketing needs.
• Serves as a liaison between programming and the station by fielding questions, coordinating schedules, and reviewing episode descriptions.
• Delegates national marketing material provided by PBS and other member stations to create promotions relevant to the local audience.
• Stays current on marketing trends, audience behaviors, and emerging technologies to recommend new approaches and best practices.
• Performs other duties as assigned.

Qualifications

• Must be mission-driven and passionate about the role of public media.
• Working knowledge of Microsoft Office Suite and other technology tools relevant to the position.
• Demonstrates clear, effective, and proactive communication.
• Detail-oriented with the ability to multitask, prioritize responsibilities, and manage time and projects effectively.
• Ability to collaborate and work effectively with diverse stakeholders as part of a team.
• Positively and professionally represents PBS KVIE throughout the community.
• Leverages AI and technology tools to enhance efficiency and effectiveness while maintaining independent judgment and responsibility for the accuracy, originality, integrity, confidentiality, and quality of all work product, in compliance with organizational policies, journalistic ethics, and professional standards.
• Demonstrates leadership skills and a commitment to fostering an inclusive, collaborative, and high-performing work environment.
• Provides exceptional customer service and support to internal and external stakeholders.
• Excellent writer with strong proofreading skills, including knowledge of AP Style.
• Understands marketing and branding concepts.
• Familiarity with project management programs such as Asana, Wrike, or others.
• Strong working knowledge of Photoshop, Canva, and/or other design programs.

Education / Experience

• BA/BS degree in Marketing, Communications, or Public Relations preferred.
• Minimum of five years of progressively responsible experience in a marketing/communications role.
• Experience managing integrated marketing campaigns.

Special Conditions

• Available to work evenings and weekends as needed.

Physical Requirements

• Vision: Must be able to read computer screen for long periods of time and scrutinize various reports. (75 – 100% of the time)
• Hearing: Must be able to hear well enough to communicate in person and by phone. (75 – 100% of the time)
• Manual Dexterity: Must be able to write, type, and use phone system. (75 – 100% of the time)
• Standing/Walking (25 – 49% of the time)
• Climbing/Stooping/Kneeling (0 – 24% of the time)
• Lifting/Pushing/Pulling up to 30lbs. (0 – 24% of the time)

Note: The physical requirements listed may be performed with or without reasonable accommodation.

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Diversity in the Workplace

We are committed to diversity. Our goal is to build and foster a culture where open-minded and varied perspectives are encouraged and celebrated. Diversity is an integral part of how we function as an organization.

We believe all voices should be heard and represented through a lens of authenticity. We represent and serve Northern California's communities by producing content and programming that inspires and connects.

We value our team. We recognize our strong and cohesive collective helps us to grow as a public media and community leader. Creating an environment where employees feel safe and supported is vital to our success.

PBS KVIE EEO Policy: We are an equal opportunity employer and make employment decisions based on merit. Our practice is to hire the best available person for every job. Company policy prohibits unlawful discrimination based on race (including traits historically associated with race, such as hairstyles and textures), color, creed, sex (including pregnancy, childbirth, breastfeeding, reproductive health decision-making, or related medical condition), gender, gender identity, gender expression, sexual orientation, religion, marital status, registered domestic partner status, age, national origin (including immigration and/or citizenship status), ancestry, physical or mental disability, medical condition including genetic characteristics, military or veteran status, political activities/affiliation, or any other consideration made unlawful by federal, state, or local laws. We also prohibit unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has been or is perceived as having any of those characteristics. PBS KVIE is an equal opportunity employer, and strictly prohibits unlawful discrimination by any employee, including managers, supervisors, and co-workers. All such discrimination is unlawful.

Any applicant or employee who requires an accommodation to perform the essential functions of the job must contact a department manager or human resources to request specific accommodations. We will engage in a timely, good faith, interactive process to determine the need for a reasonable accommodation. If a reasonable accommodation exists and will not impose an undue hardship on the Company, an accommodation will be made.

PBS KVIE Background Check Policy: PBS KVIE conducts criminal background checks for all new employees (including credit and DMV background checks when appropriate for the position).

NO PHONE CALLS PLEASE: Due to the high volume, we will not accept or respond to phone/email inquiries. Candidates will receive an electronic acknowledgment after receipt of their online application. Qualified candidates will be contacted for a phone screening.

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