Digital Media Coordinator

Job Title: Digital Media Coordinator

Department: Marketing Department

Reports to: Director of Marketing and Communications/CEO/COO

FLSA Status: Full time/Regular/Non Exempt

POSITION SUMMARY

Strategic hands-on coordinator for digital content focusing on enhancing reach and performance of Northern California Public Media’s (NorCal’s) digital platforms through implementing digital best practices and measuring video and audio streaming, social, and other digital platform performance with digital analytics. Guides cross-department teams in the creation and distribution of digital content. Oversees and maintains social media calendar to ensure that all content aligns and meets NorCal specifications. Works with Radio News and Music Teams, TV Programming and Production Teams, Development, and Marketing in the curation of website editorial content and manages the execution of creating content for NorCal.

ESSENTIAL FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. To perform this job successfully, an individual must have regular and reliable attendance and be able to satisfactorily perform each essential function from the list below. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Develop, strategize, and execute unique social media campaigns, special online events, and web media presentation across multiple channels to continually grow and improve the station’s digital engagement and audience growth.
• Manage NorCal’s daily social media programming needs - Work with staff across all departments to ensure cross-departmental collaboration on messaging. Assure that NorCal branding is consistent across social platforms. Serve as the lead moderator for NorCal social media sites and consistently and enthusiastically engage with community members.
• Create comprehensive analytics reports on the usage of NorCal’s video streaming, web, social, and other digital platforms - Set analytics goals for digital initiatives, measure, and report metrics post-campaign; evaluate metrics and report on progress toward viewer engagement goals.
• Work with creative content producers to create, promote, and enhance their original content for digital audiences - Advise content producers on best practices for audience engagement on social media platforms (e.g., using metadata for YouTube search optimization, when to use vertical video, and staying on top of new social media trends).
• Serve as NorCal’s digital strategist and champion- Leverage emerging trends and new technologies relevant to NorCal’s streaming, web, digital and social platforms to grow NorCal’s digital audience.
• Responsible for editorial content and strategy for NorCal’s websites and other digital platforms, working closely with colleagues across departments to coordinate digital messaging. Ensures content meets all editorial standards and accessibility and branding guidelines.
• Responsible for developing, producing, writing, and editing content for NorCal’s digital and social platforms, including creating videos, features, emails, graphics, and other content as assigned.

REQUIRED COMPETENCIES

The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in digital marketing, digital media, communications, media arts, new media, or a related field
• Outstanding verbal communication and writing skills as it pertains to all internal and external communications
• Exceptional time-management skills and the ability to manage multiple tasks
• Demonstrated experience in social media platforms, the integration of social media tools in distribution and metrics
• Demonstrated experience in collecting, cleaning, analyzing, and reporting on a variety of data points
• Commitment to excellence and high standards
• Strong organizational skills: able to manage priorities and workflow and meet daily deadlines
• Strong attention to detail
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

EXPERIENCE

At least three years related experience. Must demonstrate the ability to write for the website, social media platforms and marketing material on tight deadlines. Must be attuned to maximizing user experience across platforms and engagement of diverse audiences. Must have demonstrated the ability to work both alone and collaboratively with a team. Demonstrated understanding for how content and distribution strategies may be developed to connect with diverse audiences.

PREFERRED SKILLS

• Familiarity with public media programming, mission, and digital tools
• Proficiency in Adobe Creative Suite, social media platforms, SEO best practices
• Knowledge of CMS, email marketing and digital video editing platforms as well as other relevant technology skills
• Creating digital graphics, video/audio editing, and media production experience

ESSENTIAL PHYSICAL REQUIREMENTS

The physical requirements listed are representative of those that must be met by an employee to successfully perform the essential functions and key responsibilities of this position.
The ability to work in a constant state of alertness and in a safe manner at all times. Frequent operation of computer and other office equipment, the ability to sit at a workstation for long periods of time, stand, walk, climb stairs, bend, lift, twist, pull, push, carry, grasp, reach and stoop as need, and to occasionally lift and carry items up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORKING CONDITIONS

The noise level in the work environment is usually quiet to moderate. The employee works in an office environment. Work may require occasional weekend and/or evening work. Occasional travel may be required.

COMPENSATION

The Digital Media Coordinator will be paid $23/hour - 30 hours per week

To apply contact us at: careers@norcalpublicmedia.org

Non-profit. EEO. Northern California Public Media does not discriminate on the basis of disability in the admission or access to, or employment in, its programs and activities.

NorCal is an Equal Opportunity Employer