VPM is Virginia's home for public media, a community-licensed PBS and NPR organization in Richmond operating television stations for central Virginia, Charlottesville, the Shenandoah Valley and Northern Virginia and public radio stations carrying VPM News and VPM Music.
VPM is the public media company for central Virginia, headquartered in Richmond. Its licensee, VPM Media Corporation (formerly the Commonwealth Public Broadcasting Corporation), was founded in 1961 to use television for education, and WCVE-TV signed on September 10, 1964. The stations operated as the Community Idea Stations until 2019, when the organization rebranded as VPM, Virginia Public Media. VPM Media Corporation is owned by the Virginia Foundation for Public Media, and in 2026 the organization moved into a new headquarters on East Broad Street in downtown Richmond.
VPM operates VPM PBS (WCVE-TV in Richmond and WHTJ in Charlottesville), VPM Plus (WCVW), WVPT serving Harrisonburg and the Shenandoah Valley, and WNVT and WNVC in Northern Virginia, along with public radio stations including WCVE-FM, WCNV, WWLB and WBBT-FM carrying VPM News and VPM Music. Local productions include Virginia Currents and Charlottesville Inside-Out, and VPM News covers the region and state government. The organization has roughly 100 employees and is led by president and CEO Jayme Swain.
VPM hires in journalism, television and radio production, digital, development, marketing, guest experience and events, and administration; postings on vpm.org say how to apply, usually by email. It is an equal opportunity employer and files its EEO public file report with the FCC.
