Product Manager

Wage Range: $63,000 - $68,000 annually

Work Location: Onsite

FLSA Status: Exempt

This position is supported by a grant that is currently funded through June 30, 2029. Continuance of the position is dependent on securing funds for subsequent years.

Bridging People to Powerful Storytelling

Texas Public Radio (TPR) is seeking a strategic and collaborative Product Manager to lead the growth and optimization of the organization’s portfolio of audience-focused products, including email newsletters, podcasts, website and app experiences, and related content distribution platforms. In this role, you will drive product strategy and execution by identifying audience needs, leading product discovery efforts, managing roadmaps, and overseeing the continuous improvement of digital products that expand TPR’s reach and impact.

As a member of the Audience and Events team, you will work with stakeholders across the organization, the Product Manager will monitor performance, analyze audience behavior, and implement data-informed enhancements that strengthen engagement, support revenue generation, and amplify TPR’s journalism and programming. This position offers an exciting opportunity to shape the future of San Antonio public media products while ensuring they align with audience expectations, organizational goals, and TPR’s long-term strategic vision.

What You'll Do

• Manage the life cycle of multiple products to understand audience needs, translating data insights into strategic roadmaps, coordinating cross-functional, and analyzing performance metrics to drive growth.
• Lead the development and management of the organization's digital products, platforms, and services, making use of technology and innovative strategies to compete in the modern media landscape while reflecting and serving our communities.
• With direction from the audience development lead, lead and inputs from data insights analyst (and other key staff), develops a strategy and targeted goals around building audience, driving revenue, and encouraging data-driven decisions.
• Collaborates with the news team and internal stakeholders to strategically amplify content through video across appropriate platforms.
• Take the lead on regular surveying of stakeholders to assess and evaluate the success of product content, delivery, and format; this includes email newsletters, apps, podcasts, etc., and may include email surveys or meetings.
• Support regular research and feedback loops, including surveys, interviews, usability testing, and engagement with the TPR community advisory board.
• Work in concert with the data insights of staff to identify opportunities for innovation, efficiency, and audience growth.
• Work with the audience development lead and executive team to shape and evaluate the overall product portfolio and roadmap.
• Manage platforms, subscriptions, and collateral services related to products; creates processes to track, anticipate back-end maintenance of product platforms.
• Define and steward the operating model and workflow products; intake, prioritization, road mapping, planning, tracking, risk management, and recaps/evaluations, and ensures it is applied consistently across the portfolio.
• Work closely with IT staff and consultants to ensure member information is secure at all times and that all legal requirements are met.
• Ensure compliance with organizational safety policies and procedures, promotes a culture of workplace safety and supports a safe and healthy work environment for employees, clients, and the public.
• Participate appropriately in TPR fundraising, sponsorship activities, and live events.
• Perform other duties, tasks, and special projects assigned.

What We're Looking For

• Bachelor's degree in computer science, business marketing or a related field preferred
• Three-five years of product audience digital publishing or platform experiences. Demonstrated experience with product roadmaps, analytics user research.
• MS Office Program & Adobe Program experience
• CMS/Email/Podcast platforms
• Strong written and verbal communication presentation skills.
• Strong time management and interpersonal relationship skills

Benefits

• Generous Paid Time Off and 11 paid holidays
• Employer-paid Medical and Dental Insurance
• Employer-paid Life, AD&D, and Long-Term Disability Insurance
• 2% SIMPLE IRA contribution
• Employee Assistance Program
• Downtown parking provided

How to Apply

Please submit:

• Cover Letter
• Resume
• Professional References
• Salary Requirements

Email application materials to hr@tpr.org.

Please indicate where you learned about this position. No phone calls, please.

Texas Public Radio is an independent, nonprofit media organization serving San Antonio and communities across South and Central Texas. Through trusted journalism, music programming, compelling stories, and community events, TPR and the San Antonio Report connect and inform communities on air, online, and in person.

Texas Public Radio is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Texas Public Radio will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the Texas Public Radio Human Resources Department.