Audience Development Director

Wage Range: $68,000 - $73,000 annually

Work Location: Onsite

FLSA Status: Exempt

This position is supported by a grant that is currently funded through June 30, 2029. Continuance of the position is dependent on securing funds for subsequent years.

Connect Stories to Communities

Texas Public Radio (TPR) is seeking a strategic Audience Development Director to lead the organization’s efforts to grow, engage, and retain audiences across platforms. This leadership role is responsible for overseeing TPR’s audience growth strategy, engagement initiatives, loyalty programs, and product portfolio while partnering closely with editorial, programming, social media, revenue, and audience and events teams. The Director will guide the development and execution of cross-functional initiatives and products that expand TPR’s reach, deepen audience relationships, and amplify the impact of the organization’s journalism, programming, and community engagement efforts.

The Audience Development Director will foster a product-focused culture centered on audience needs, mission impact, and measurable outcomes. The role provides direct supervision of the Digital Producer, Product Manager, and Data Insights Analyst and works collaboratively with newsroom leadership and departments across the organization. This is an exciting opportunity for an innovative leader to shape audience strategy, drive organizational growth, and ensure TPR continues to serve and engage communities throughout South Central Texas.

What You'll Do

• Lead strategy and prioritization for audience growth, engagement, loyalty, and the organization’s product portfolio in partnership with editorial, programming, revenue, and events.
• Lead the organization’s audience team including data insights analysts, a digital producer, and the product manager.
• Manage a focused portfolio of products and cross-departmental programs aligned to audience value and business outcomes; supervises the Product Manager responsible for product delivery.
• Oversee product strategy and execution for platforms, tools, and workflow infrastructure.
• Work with key stakeholders to develop style and tone guidelines for social and non-owned platforms.
• Partner with technology, engineering, and platform partners, as applicable.
• Drive measurable improvements in key performance indicators including audience growth, newsletter/app/podcast engagement, conversion, and retention, product adoption, and a quarterly portfolio roadmap.
• Develop, lead and evaluate team, set clear expectations, provide direct feedback, and build the team’s capability to operate with a product and outcomes mindset.
• Establish dashboards and provide insight on audience behavior, content performance, audience needs, and funnel performance.
• Provide actionable recommendations on opportunities to expand reach, increase engagement, subscription performance, and loyalty.
• Translate complex data into clear, compelling stories for stakeholders to drive alignment and action.
• Proactively monitor key business metrices and trends; provides appropriate awareness and intervention strategies to help ensure business goals are achieved.
• Standardize reporting process, encouraging awareness and understanding of key metrics, and help foster a data-driven culture through scalable analytics practices.
• Ensure compliance with organizational safety policies and procedures, promotes a culture of workplace safety and supports a safe and healthy work environment for employees, clients, and the public.
• Participate appropriately in TPR fundraising, sponsorship activities, and live events.
• Perform other duties, tasks, and special projects assigned.

What We're Looking For

• Bachelor’s degree in communications, marketing or related field
• Requires 5-7 years of progressively responsible audience, product, digital strategy, or media-growth experience, including team leadership and cross-functional product work.
• MS Office and Adobe Program experience
• Strong verbal and written communication skills
• Strong time management and interpersonal relationship skills

Benefits

• Generous Paid Time Off and 11 paid holidays
• Employer-paid Medical and Dental Insurance
• Employer-paid Life, AD&D, and Long-Term Disability Insurance
• 2% SIMPLE IRA contribution
• Employee Assistance Program
• Downtown parking provided

How to Apply

Please submit:

• Cover Letter
• Resume
• Professional References
• Salary Requirements

Email application materials to hr@tpr.org.

Please indicate where you learned about this position. No phone calls, please.

Texas Public Radio is an independent, nonprofit media organization serving San Antonio and communities across South and Central Texas. Through trusted journalism, music programming, compelling stories, and community events, TPR and the San Antonio Report connect and inform communities on air, online, and in person.

Texas Public Radio is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Texas Public Radio will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the Texas Public Radio Human Resources Department.